“It’s our postcard”
1 month ago
The secret of how California Institute of Technology pranksters tricked University of Washington students into spelling out "Caltech" for a nationwide TV audience at the last Rose Bowl game was laid bare Thursday.The article goes on to report the sequence of events, which began before Christmas.
The current issue of Caltech Magazine, engineering and science, carries a story by Lance Taylor, class of 1962, which outlines the almost incredible preparation and ingenuity required.
So it would seem that despite the "late disturbance" the town was altogether in desperate straits. The Board of Trade Directors, then as now, met now and decided that "something should be done" to promote progress, etc. Due attention must be given to the fact that the "Colony" had outgrown its swaddling clothes, and had become a regularly incorporated "City" of the sixth class, which, under California laws, meant that it was managed by a Board of Trustees, with a Chairman whose duties corresponded with those of Mayor and City Council under a more expanded system.
One of the things that counted after the boom wreck had been cleared away, was the efforts made to improve the street by cleaning up, sprinkling them and in cases, paving them. Scarcity of water, at times, scarcity of money, always, retarded street sprinkling and the dust was frequently intolerable. The wide awake real estate agent realized the drawbacks in these conditions and urged their correction.
I remember particularly the endeavors in the direction made by such agents as C. V. Sturdevant in the Los Robles, Galena and other streets in the northeast section. Sturdevant labored for two or three years to bring about better street conditions and saw them completed at last.
“We are not just moving from one building to another; we are creating a whole new climate for a design college that can influence, not just our own college community, but also the design thinking and attitudes of all those we serve outside of our community—the businesses, the industries, and the society itself.”Here's Kubly (center) at the event, toasting the occasion with, from left, Pasadena Mayor Mortimer J. Matthews, architect Craig Ellwood, designer Charles Eames and board member Philip S. Fogg.
It couldn't quite be called a groundbreaking since giant earthmovers long since had carved a bench into the San Rafael Hills overlooking the Rose Bowl and Arroyo Seco.After all these years, what we now call the hillside campus is lush with sycamore trees, pines and other flora.
So instead, guests clustered under a large white-and-yellow-striped tent to sip champagne, to see how the $7.6 million campus will look when completed and to hear about the accomplishments from members of the Art Center family. . .
. . .The campus, located near the top of Lida Street, is scheduled for completion in 1976. The panorama of Pasadena offers itself as a view, but unlike many large-scale developments, the Art Center gives something back in its design.
The most striking feature shown in the artists' renderings and models in the low, single-building structure which will house the entire center. The building will be set back away from the rim of the lot so that the steel and bronzed glass building will be partially hidden -– harmonizing with rather than dominating the landscape.